Unit of Competency Mapping – Information for Teachers/Assessors – Information for Learners
SIRXMKT004 Mapping and Delivery Guide
Undertake digital marketing activities
Version 1.0
Issue Date: May 2024
Qualification | - |
Unit of Competency | SIRXMKT004 - Undertake digital marketing activities |
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Description | |||
Employability Skills | |||
Learning Outcomes and Application | This unit describes the performance outcomes, skills and knowledge required to follow a digital marketing plan to undertake and review online marketing activities. It applies to individuals working in digital marketing roles in a diverse range of industry sectors and business contexts that undertake digital marketing activities. They operate independently with some responsibility for decision making, and within established organisational policies and procedures. No occupational licensing, certification or specific legislative requirements apply to this unit at the time of publication. | ||
Duration and Setting | X weeks, nominally xx hours, delivered in a classroom/online/blended learning setting. Skills must be demonstrated in: an industry workplace a simulated industry environment. Assessment must ensure access to: internet an editable retail website digital marketing testing and monitoring tools relevant documentation: organisational digital marketing plan legal and ethical practices for use of digital marketing digital marketing organisational policies and procedures digital marketing analytics. Assessors must satisfy the Standards for Registered Training Organisations’ requirements for assessors. |
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Prerequisites/co-requisites | |||
Competency Field | Marketing |
Development and validation strategy and guide for assessors and learners | Student Learning Resources | Handouts Activities |
Slides PPT |
Assessment 1 | Assessment 2 | Assessment 3 | Assessment 4 | |
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Elements of Competency | Performance Criteria | |||||||
Element: Research market information. |
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Element: Undertake digital marketing activities. |
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Element: Review digital marketing activities. |
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